[March 2024] In this online event, held via the DESIRE project platform, you will gain insights into the latest developments and strategies for successfully entering the UK market in the e-health sector. • Immerse yourself in real-life case studies presented by an industry expert and expand your network through interactive discussion sessions. • Learn how to overcome regulatory hurdles, position yourself in the dynamic UK market and build successful partnerships. Our speaker will share his expertise and offer concrete recommendations to maximize your opportunities in the UK e-health sector. Omar Butt, Director @Vita Health Care Solutions: Omar is a market access expert, academic and lecturer who has spent his career uncovering the barriers to adoption of innovation and the levers that facilitate the advancement of healthcare. With extensive experience in the field, he began his career as a Sales Professional for medical devices and has lived experiences of the challenges innovators face. He has also held senior positions at several well-recognised organisations, such as Imperial College London, ICHP, where he served as the Innovation Lead for NHS National Programmes, and at the National Institute for Health and Care Research (NIHR) London MIC, where he currently serves as the Global Lead for Market Access. Academically he has developed expertise in executive education design and delivery, making him a popular speaker and educator in the healthcare industry. His experience and knowledge make him an invaluable asset to any organisation seeking to enhance their market access strategy and drive growth.